JAKE'S PROJECTS:

BOTNIA, A CALIFORNIAN BASED LUXURY SKINCARE BRAND, COMMISSIONED JAKE TO OVERHALL THEIR ENTIRE BRAND, DEVELOPE A POWERFUL NARRATIVE, DESIGN NEW PACKAGING & IMPLEMENT ART DIRECTION FOR THEIR NEW CAMPAIGN.

THE CREATIVE APPROACH WAS TO INCORPERATE NATURAL ELEMENTS INTO BOTNIA’S ARTISTIC ASSETS, WHICH REFERES TO THE INGREDIENTS USED WITHIN THEIR SKINCARE FORMULAS.

THE BRIEF FOR THE PACKING WAS TO USE SUSTAINABLE, RECYCABLE AND ECO-FRIENDLY MATERIALS, WITH THIS, JAKE SOURCED RECYCLED METAL FOR THE BOTTLES AND RECYCLED CARDBOARD FOR THE LABELS, WORKING ALONGSIDE BOTNIA’S IN-HOUSE LAB.

JAKE ALSO REDEVELOPED THE CREATIVE ELEMENTS OF BOTNIA’S WEBSITE, FORMULATING ENGAGING VIDEOS, A MORDERN AESTHETIC & AN IN-DEPTH, INFORMATIVE, STORY.

FOR THIS PROJECT, JAKE COLLABORATED WITH H.ORTIS, A MODERN ARCHITECTURAL AND DESIGN STUDIO, TO CREATE A COHESIVE AND VISUALLY COMPELLING BRAND IDENTITY.

JAKE WAS RESPONSIBLE FOR THE CREATIVE DIRECTION, BRANDING, TYPOGRAPHY, AND IMAGERY, ENSURING THE VISUALS ALIGNED WITH THE STUDIO’S CORE PHILOSOPHY OF URBAN SOPHISTICATION AND TIMELESS DESIGN.

THE DESIGN LEVERAGES BOLD GEOMETRIC PATTERNS, A REFINED COLOR PALETTE OF YELLOW, BLACK, AND NEUTRAL TONES, AND CLEAN TYPOGRAPHY TO REFLECT THE STUDIO’S BALANCE BETWEEN MODERNITY AND ARTISTIC EXPRESSION.

THE IMAGERY EMPHASISES ARCHITECTURAL ELEGANCE + LIFESTYLE AESTHETICS, ENHANCING THE BRAND’S NARRATIVE OF FUNCTIONAL CREATIVITY AND ELEVATED LIVING EXPERIENCES.

FOR TAYLOR HOWES, A PRESTIGIOUS LONDON-BASED INTERIOR DESIGN COMPANY, JAKE CRAFTED A BESPOKE BROCHURE TO REFLECT THEIR REFINED AESTHETIC AND SHOWCASE THEIR EXCEPTIONAL DESIGN PIECES.

THIS PROJECT AIMED TO CAPTURE THE ESSENCE OF THEIR BRAND—ELEGANCE, SOPHISTICATION, AND MODERNITY—WHILE ENSURING FUNCTIONALITY AND CLARITY IN PRESENTATION.

THE BROCHURE DESIGN EMPHASIZES MINIMALISTIC LAYOUTS, SOFT TYPOGRAPHY, AND AMPLE WHITE SPACE TO DRAW ATTENTION TO THEIR CURATED IMAGERY.

HIGH-QUALITY VISUALS WERE SELECTED TO HIGHLIGHT TAYLOR HOWES’ SIGNATURE INTERIORS, ACCENTUATING TEXTURES, FORMS, AND A SENSE OF HARMONY.

THE MONOCHROMATIC AND NEUTRAL PALETTE, PAIRED WITH THOUGHTFUL LAYOUT DESIGN, ALIGNS WITH THEIR LUXURIOUS YET APPROACHABLE BRAND ETHOS, CREATING A LASTING IMPRESSION ON POTENTIAL CLIENTS AND COLLABORATORS.

FOR RYTHERON, A LOGISTICS + TECHNOLOGY-DRIVEN SOLUTIONS COMPANY, JAKE DEVELOPED A BRAND IDENTITY THAT EMPHASISES CLARITY, PRECISION & MODERN INNOVATION.

JAKE'S RESPONSIBILITIES INCLUDED CREATIVE DIRECTION, BRAND AESTHETICS, TYPOGRAPHY, AND COLOR PALETTE DESIGN, ENSURING THE VISUALS ALIGNED WITH THE BRAND’S FORWARD-THINKING MISSION.

THE DESIGN LEVERAGES A CLEAN AND PROFESSIONAL LAYOUT, BOLD TYPOGRAPHY, AND A STRIKING CONTRAST OF BLACK, WHITE + LIME GREEN TO CONVEY INNOVATION AND EFFICIENCY.

THE USE OF NEUTRAL TONES ENHANCES THE BALANCE BETWEEN TECHNOLOGY AND TRUST, WHILE LIME GREEN ADDS VIBRANCY, SYMBOLISING GROWTH AND PROGRESS.

THIS VISUAL IDENTITY COMMUNICATES RYTHERON’S COMMITMENT TO SEAMLESS LOGISTICS AND TRANSFORMATIVE BUSINESS SOLUTIONS.

CINDERELLA HAIR ENLISTED JAKE TO BRING A FRESH, CREATIVE VISION TO THEIR LATEST LOOKBOOK CAMPAIGN, FEATURING TWO CUTTING-EDGE COLOUR COLLECTIONS.

BEYOND DESIGNING THE LOOKBOOK ITSELF, JAKE ALSO CREATED THE CAMPAIGN’S ARTWORK VISUALS AND PROMOTIONAL MATERIALS, ENSURING A COHESIVE AND CAPTIVATING BRAND EXPERIENCE.

JAKE PLAYED A PIVOTAL ROLE IN DEVELOPING THESE COLLECTIONS, TITLED "BA-BALAYAGE" AND "MC-MINIMAL COLOURS." HIS CREATIVE APPROACH WAS INSTRUMENTAL IN CAPTURING THE UNIQUE ESSENCE OF EACH COLLECTION FROM INITIAL CONCEPT TO FINAL PRESENTATION.

"BA-BALAYAGE" SHOWCASES A RICH, LAYERED PALETTE THAT EMULATES NATURAL, SUN-KISSED TONES, WHILE "MC-MINIMAL COLOURS" FOCUSES ON SLEEK, UNDERSTATED SHADES THAT EVOKE EFFORTLESS SOPHISTICATION.

THIS COLLABORATION ADDED NEW DEPTH AND VERSATILITY TO CINDERELLA HAIR’S PORTFOLIO, APPEALING TO CLIENTS SEEKING MODERN, ADAPTABLE HAIR COLOUR SOLUTIONS. JAKE’S WORK ON THE LOOKBOOK REFLECTS HIS COMMITMENT TO INNOVATIVE DESIGN AND HIS TALENT FOR TRANSLATING BRAND IDENTITY INTO VISUALLY STUNNING, MEMORABLE CAMPAIGNS.

JAKE WAS COMMISSIONED BY LANDR HOMES, TO CREATE BESPOKE FURNITURE PIECES FOR THEIR HIGH NETWORTH CLIENTS.

WITH AN EYE FOR DETAIL AND A PASSION FOR INNOVATION, JAKE METICULOUSLY SOURCED TOP-TIER MATERIALS, INCLUDING PREMIUM METALS, LUXURIOUS SUEDE, FINE LEATHER, HIGH-QUALITY FIXTURES AND EXQUISITE STONE.

EACH ELEMENT WAS CHOSEN TO HARMONISE FUNCTIONALITY WITH A BRUTALIST AESTHETIC, RESULTING IN FURNITURE THAT REDEFINES SOPHISTICATION.

THE UNIQUE DESIGNS NOT ONLY COMPLETED THE AESTHETIC VISION OF THE CLIENT’S SPACE, BUT ALSO UNDERSCORED LANDR HOMES’ REPUTATION FOR EXCELLENCE IN CURATING PERSONALISED LUXURY.